What You Should Be Doing to Prepare for SXSW

Valerie for SXSW 2014 on Feb 01 2014

Y'all. It's February 1st. SXSW is officially next month and we here at Hippohonk have a lot of work to do to get ourselves ready for this year's festival. Because this isn't our first rodeo, we wanted to give you a heads up about some things you should be doing right now that will help ensure you have a successful SXSW. And if you know of any magical substances that can cure a hangover and only require you to sleep for 4 hours, please do let us know. Please.

  1. Do your band homework. Maybe this is a no brainer, but we really can't stress enough how important it is to put in a little bit of work to find some new bands to check out during the festival. How do you think Hippohonk evolved into this weird and glorious music chart? We wanted to make sure we were prepared for the festival, and then we decided to share that knowledge with you. Because we're nice like that. So, whether you use our recommendations or take the time to listen to all of those bands yourself, get after it! Because honestly, you should have started this part months ago.
  2. RSVP for parties. It's hard to believe it's already time to start RSVPing for those free day parties, but we've already had a number of notifications hit our inboxes. Don't have time to worry about RSVPing to 100+ parties? Let our friends over at RSVPster handle that for you. $40 gets you on the list for every single party from March 7-16. Sounds like a steal to us!
  3. Buy some comfortable shoes and break them in. It's a fool's errand to worry about looking cool during SXSW, but let's face it: we're all going to try anyway. Shoes are obviously key to looking cool, but getting new shoes to impress the meandering hoards of Lone Star-filled hipsters last minute will only lead you to a painful and blister-filled SXSW. So seriously: buy some shoes that are both comfortable and sufficiently hip as soon as possible and spend the next month breaking those puppies in.

So that's your homework, folks. Do it now or suffer the self-inflicted consequences.